Australian Diasporic Media in a Globalized World: A Case Study of Diasporic Spanish Language Newspapers and New Media Technologies

By Michelle Natolo.

Published by The International Journal of Communication and Linguistic Studies

Format Price
Article: Print $US10.00
Published online: September 4, 2015 $US5.00

Diasporic media in Australia are an influential, albeit unnoticed space, in which diasporic communities publish news that mainstream media rarely reports. Moreover, diasporic periodicals are the “go-to source” for local ethnolinguistic community news and a strong market for local business advertisers. For this reason, diasporic media worldwide has been vivacious and are flourishing even in the digital age. Information and Communication Technologies (ICTs) and the rapid dissemination of news have challenged and altered both positively and negatively the role of both mainstream and diasporic newspapers. Academic attention has concentrated on the struggles mainstream newspapers and the internet experience, yet a lacuna of research has conceptualized the impact of ICTs on diasporic Spanish language newspapers in Australia. Diasporic Spanish language newspapers emerged in the early 1960s and after four decades remain in circulation, as they understand the niche market, whilst continuing to publish news and entertainment to their loyal audience. As the digital world of journalism evolves in the global mediascape, diasporic Spanish language newspaper websites and their respective social media platforms have become other mediums to communicate to their audience in the Hispanic-Australian public sphere via nontraditional media outlets. This paper examines the diasporic Spanish language newspaper landscape in Australia and observes factors such as the relationship between Spanish language media and its audience, and how ICTs connect, create new readerships, and evoke audience participation.

Keywords: Spanish, New Media Technologies, Diasporic Press

The International Journal of Communication and Linguistic Studies, Volume 13, Issue 4, December 2015, pp.1-26. Article: Print (Spiral Bound). Published online: September 4, 2015 (Article: Electronic (PDF File; 1.565MB)).

Michelle Natolo

Ph.D Candidate, School of Languages and Linguistics, Griffith University, Gold Coast, Queensland, Australia

Michelle completed her Honours thesis in the area of grammar learning pedagogy. Her research interests include ethnolinguistics, diasporic media and student-centred assessment. She is currently undertaking Doctoral studies at Griffith University, Australia in the area of Australian Ethnic Media.